WHAT WE DO

Business strategy translated into effective communication.

Senior counsel and hands-on execution across investor, media, corporate, crisis, fund raising, capital-markets and brand communications, with an emphasis on strategic reputation management.

Established in 2001, Cogent is a boutique Singapore consultancy that has served more than 150 clients across different capital markets.

Investor Relations

Clear investor narratives, disciplined disclosure and proactive, ongoing engagement with the investment community.

The objective is a fair market valuation and sustained investor confidence, with communication aligned to management's business objectives and to good corporate governance.

Designed for

Listed companies and their boards and management teams, as well as private companies raising funds from early-stage, private equity and pre-IPO investors.

Typical scope4 connected workstreams

Investor positioning and messaging
Results and announcement support
IR materials and presentation support
Ongoing investor engagement: road shows, site visits and investor meetings

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Public and Media Relations

Earned-media strategy and practical support for clear, accurate public communication.

As custodian of your corporate image and reputation, Cogent acts as management counsel and corporate communications adviser.

We build two-way dialogue with stakeholders and reinforce key messages consistently, so PR becomes a way to build reputation, state your position and address public issues as they arise. We also serve as a sounding board for management and the board on matters affecting reputation.

Designed for

Companies with corporate, sector or leadership stories, with or without an in-house PR function.

Typical scope4 connected workstreams

Media strategy and sustained PR programmes
Press materials and message development
Spokesperson preparation and media interviews
Publicity and event management

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Corporate Communications

Aligned corporate narratives that connect business direction, reputation and stakeholder communication.

Every exercise begins with a communications strategy and the materials and channels to carry key messages to the right audiences.

Cogent keeps communication consistent and credible across every channel, from correspondence and internal communications to brochures, advertising, presentations, websites and social media, so the company presents a unified face and stakeholders understand what it stands for.

Designed for

Management teams, boards and corporate affairs functions.

Typical scope4 connected workstreams

Communications strategy and narrative development
Corporate profiles and collaterals
Leadership and internal communications
Integrated content across corporate channels

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Crisis Communications

Preparedness, response structures and stakeholder communications for sensitive situations, from public-relations issues to potential litigation.

Crisis communications should never be merely reactive: it should advance your interests, shape the tempo of events and let management show leadership, good governance and empathy. Working closely with the board and management, Cogent helps preserve hard-won goodwill so reputation can recover and often emerge stronger.

Designed for

Organisations preparing for or managing material issues.

Typical scope4 connected workstreams

Scenario planning
Response protocols
Holding statements
Stakeholder coordination

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Fund Raising

Advisory counsel and communication materials for corporate fund raising, drawing on Cogent's network of investors.

Companies seeking growth capital are often unsure how to present themselves to investors. We frame a clear investment thesis, without overstatement, so investors can weigh the value, the returns and management's long-term goals, then connect you with the right people.

Designed for

Private and listed companies raising capital, and their appointed advisers.

Typical scope4 connected workstreams

Core investment narrative
Management presentations
Investor identification and introductions
Appointed-representative support across business development, marketing, government, public and investor relations

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Branding and Marketing

Corporate brand positioning and practical content systems built for the long term, taking a holistic approach across online and offline channels to reach your market while optimising spend.

The aim is to elevate the brand profile so customers form positive, lasting impressions that shape their purchase decisions.

A strong business can still be difficult to understand when its channels contradict rather than reinforce one another. Cogent can also serve as your outsourced marketing function, taking a strategic view and drawing on a network of trusted specialist partners to develop and deliver marketing communications in a timely manner.

Designed for

Established and growth-stage companies, both B2B and B2C.

Typical scope4 connected workstreams

Brand positioning
Integrated channel strategy, both online and offline
Website and marketing content
Campaign toolkits

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IPO and Post-IPO Communications

Communication planning for an IPO, coordinated with appointed advisers and designed to engage the market, followed by post-listing support to build momentum.

The aim is to build investor interest and broad market support for a company's public listing. Public-market transitions bring new disclosure, reputation and stakeholder expectations. Cogent prepares management for the road ahead, then transitions into the ongoing investor relations programme.

Designed for

IPO candidates and newly listed companies.

Typical scope4 connected workstreams

IPO readiness planning
Corporate narrative and IPO communications
Management preparation for roadshows and business media interviews
Post-listing IR programme

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Let's shape your corporate story.

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